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Leading the Way

Naeem Yakub
Founding and CEO of Aasan Solutions Limited and Aasan International Limited

Naeem, a strategic and innovative leader, has been instrumental in defining the organization’s service strategy and vision. He is a Chartered Accountant with over 20 years of post-qualification experience in various industrial and commercial matters with an affiliation and membership of the ACCA, CGMA. He also holds membership of the certification for BSc Applied Accounting from Oxford Brookes University, UK.

Naeem is also an expert in quantitative asset management deriving his expertise from his long engagement in advisory in factor investing for institutional investors. He has the knack for adopting integrated approaches to process, tools and find the probable solutions in mergers and acquisitions advisory

Prior to his current role, he spent several years with renowned audit organisations consulting and advising the innovators and companies and holds extensive experience working with large multinational clients in a variety of industries.

He believes in having clear foresight, preparedness and strategy to achieve success. A thorough professional with experience in the Audit and Advisory services, business advisory and forensic accounting domain.

Having completed a specialised course in Finance in the field of renewable energy and development, Naeem’s experience reflects expertise in Organizations in a Multilanguage /Multicultural competitive environment, creative leadership and visionary capacities in complex, competitive, and highly regulated construction and Development business. Emphasis on Mega projects, Real Estate Developments Infrastructure Development, Green and Sustainable Developments, Energy and Solar Energy projects, solar thermal projects, Hybrid Energy projects combined Solar, wind and biomass energy, energy mix, systems solar tri-generation New City’s Development, Transportation systems, Airports, railways, district cooling, waste management, telecommunications, and network integration technology.

Naeem has also led multi-cultural, young energetic teams, towards different missions in life. His enthusiasm and dynamism is a key to the organisation’s wellbeing and growth.

Dr. Saeema Salim, PhD
Founding and CEO of Aasan Solutions Limited and Aasan International Limited

Dr Saeema is a multi-passionate entrepreneur that holds a Doctor of Philosophy degree in Entrepreneurship specialising in Managing growth and value creation, organisational change and evolution, private equity, venture capital and corporate venture capital, management buy-outs and buy-ins, and business model innovation and Global Executive MBA from INSEAD Institution, France with vast experience of more than 15 years in Corporate Finance, Financial Accounting, International Trade Analysis, Leading International Teams and Organisations, Macroeconomics, Managerial Accounting, Marketing, Pricing, Process and Operations Management, Strategy and Psychology of Leadership. She is also an organizational culture and behaviour expert.

Having worked in the field of Cross-cultural management, Intercultural negotiations, and Multi-cultural Leadership, her work focuses on how organisational complexities navigate in global environments. She also holds membership of the certification for BSc Applied Accounting and ACCA professional qualification from Oxford Brookes University, UK upon graduating with BSc in Accounting and Finance and is also a member of CGMA and CIMA.

She further has certification in Design Thinking mastering the fundamentals of creative skills and collaborated with other design coaches uncovering innovation opportunities in user-centric organisations like Richard Attias and Associates and McKinsey & Company

She has also participated in Supply Chain Management programmes that have helped her in coaching businesses to create and implement innovative strategies that drive value, alignment and sustainability.

Living and working in Africa, Asia and Europe, she has endeavoured to study various communication patterns and business systems of different diversities.